RSC Labs
Brand Identity · Web Design

RSC Labs, short for Revenue Share Contracts Labs, is a lab that develops web3 products. As a new venture, it needed a website and brand that would let it launch and be taken seriously, establishing credibility in web3. I led brand and web design within the team, alongside the lab's CEO, project managers, and developers.

Instead of a classic vertical scroll, I designed multidirectional website navigation that worked as an interactive journey through the world of blockchain. The main concept and key visual are based around a ticket to a better world, the world of distributed, shared revenue. That's why a futuristic indigo-blue and violet palette were chosen. The idea of a journey to the future was supported by sci-fi visual codes: mono fonts, ASCII elements, and cut shapes reminiscent of a spaceship's interior.