Kinescope
Brand Identity · Web Design
About
Kinescope is an affordable, easy-to-use video hosting platform for businesses.
In 2021, we built Kinescope's brand identity and marketing website from the ground up. I worked with my colleagues from Embacy and led brand and website design on the project.
Kinescope's brand identity and website were recognized by a Best of Behance selection and a feature by the World Brand Design Society.
Brand Identity
The Kinescope identity is built around a concept inspired by how video playback works. The three-dot symbol references the RGB channels inside a kinescope tube, which convert electrical signals into light. Those three channels combine to create color, echoing the customizable nature of the platform. Together, the three dots also form a "play" symbol, referencing a video player in motion.
We built the brand identity around this interplay of light and color. The patterns and shapes derived from the three dots represent versatility and adaptability, positioning Kinescope as a tool that works for businesses of any size. The resulting logo reflects Kinescope's role in visual storytelling.
Website Design
Together with a project manager, junior web designer, and motion designers, we designed the website. It launched and stayed live until 2026, when Kinescope refreshed the design again, also with Embacy.
