12swap
Brand Identity · Web · Product Design
About
12Swap is a blockchain DEX and chain aggregator for seamless token swapping across networks. I worked on it while part of the RSC Labs team, leading a team of 3D designers and graphic designers on a brand new visual identity, a marketing website and the product interface.
The core concept of the identity is frictionless transactions. The logo and key visuals use dynamic arrows to show tokens flowing between parties, and a minimalist approach keeps the focus on the product's core function. 3D graphics helped carry the identity.
Website Design
The website puts clarity and functionality first, in harmony with the minimalist brand. The swap interface and features are composed so that critical information stays easy to reach.
The website adapts to any breakpoint and supports light and dark themes.
Product Interface
The product scope included both a full UI update to maintain the new brand identity and enhancing user experience. Upgrading UX was aligned with industry standards that should support quick and efficient cryptocurrency exchange.
To cover different preferences and devices, the interface comes in four color modes: light, light with brand green shades, dark, and low-contrast dark.
